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Published: December 23rd, 2020
ITWC and IDC introduced the CMO Talks podcast series in April 2020, hooking their listeners with a convenient and easy way to address pressing marketing challenges. Twenty episodes later, the program continues to offer engaging content designed to inform and support CMOs on their digital journeys.
“Many organizations are just getting a handle on the impact of marketing tech,” said Lars Goransson, Managing Director for IDC Canada. “With this podcast series, we are giving them a taste of what they are going to need moving forward.”
Goransson joined ITWC President Fawn Annan on December 23rd for the last CMO Talks of 2020. A reflection on what has happened since the first podcast aired in April of this year, the episode focused on the many ways technology is changing marketing.