Published: December 23rd, 2020
ITWC and IDC introduced the CMO Talks podcast series in April 2020, hooking their listeners with a convenient and easy way to address pressing marketing challenges. Twenty episodes later, the program continues to offer engaging content designed to inform and support CMOs on their digital journeys.
“Many organizations are just getting a handle on the impact of marketing tech,” said Lars Goransson, Managing Director for IDC Canada. “With this podcast series, we are giving them a taste of what they are going to need moving forward.”
Goransson joined ITWC President Fawn Annan on December 23rd for the last CMO Talks of 2020. A reflection on what has happened since the first podcast aired in April of this year, the episode focused on the many ways technology is changing marketing.
IDC Named Analyst Firm of the Year by the Institute of Industry Analyst Relations (IIAR)
IDC Named Analyst Firm of the Year by the Institute of Industry Analyst Relations (IIAR) In a global virtual ceremony held yesterday, the Institute of Industry Analyst Relations (IIAR), a not-for-profit member influencer relations association, announced IDC as its Analyst Firm of the Year 2020. In its announcement, the IIAR stated, “This year AR professionals recognized IDC as the Analyst Firm of the Year based on its breadth of research, global coverage, and the quality of insights.” The announcement also noted, “When compared to other firms nominated, AR professionals said they appreciated the flexibility IDC offered, in addition to overall value for money.”
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