Sustainability Matters: Champion Creates Upcycled Version of Its Rally Pro Sneaker FN Staff
April 9, 2021:
Champion Athleticwear has two eco-friendly product releases coming out in celebration of Earth Day: an updated version of its iconic Rally Pro sneaker and a collection of tees and sweats made from recycled polyester, called Natural State. The launch is an extension of the brand’s Champion Made initiative, an established list of sustainability goals that include achieving zero waste across operations by 2025. The new Champion Rally Pro Earth sneaker was created with licensing partner BBC International and is the brand’s first sneaker assembled with 25-45% upcycled materials and 50-65% recycled materials, with percentages varying by shoe color. The style comes in three colorways, which will retail for $104.22 at Champion.com and in select Champion stores starting April. 22. The Champion Natural State apparel collection debuts the same day and will be sold
Pushing the sustainable envelope at Champion
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April 7, 2021
WINSTON SALEM, N.C. â April 7, 2021 â Just in time for Earth Day, Champion Athleticwear, makers of authentic athletic apparel since 1919, is driving its commitment to sustainability forward by introducing two new environmentally conscious collections â Natural State Reverse Weave and Rally Pro Earth footwear.
The new lines are being introduced as part of the Champion MADE promise to create athleticwear that feels good, looks good and, most importantly, does good. As part of this commitment, the brand is working to increase the use of responsibly made fabrics and create new products that continue to reduce the brandâs energy use and water consumption during the manufacturing process.
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Sesame Street has become the first brand to launch as part of a new platform curated by Champion Athleticwear and Foot Locker that taps notable creators to bring exclusive collaborations to life.
Called Blank Slate, the platform will make its debut with the launch of a limited edition collection of styles based on Sesame Street’s iconic characters, brought to life by the artists Jason Freeny and Naturel.
This week, the Jason Freeny collaboration debuts with adult t-shirts, hoodies, shorts, and pants featuring Cookie Monster, The Count, Bert, Ernie, Big Bird, and Elmo. Freeny, a New York-based sculptor, is known for his anatomical character dissections.
February 24, 2021
WINSTON SALEM, N.C â February 24, 2021 â Champion Athleticwear, makers of authentic athletic apparel since 1919, and Authentic Brands Group (ABG), a global brand development company today announced a multi-year collaboration for the Muhammad Ali brand. Through the partnership, Muhammad Ali will be the muse for a comprehensive, global campaign that will include integration across the Champion platforms and a series of product collections and limited edition drops. Champion will utilize Muhammad Aliâs iconic imagery, quotes, and his six core principles that fueled his journey.
âChampions are defined by how they carry themselves in sports and beyond,â said David Robertson, director of Champion Global Brand Marketing. âMuhammad Aliâs legacy and Champion share a common foundation of authenticity, confidence and inclusivity. We are incredibly excited to see how consumers react to this new collaboration and interpret how weâve inco
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