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Sesame Street has become the first brand to launch as part of a new platform curated by Champion Athleticwear and Foot Locker that taps notable creators to bring exclusive collaborations to life.
Called Blank Slate, the platform will make its debut with the launch of a limited edition collection of styles based on Sesame Street’s iconic characters, brought to life by the artists Jason Freeny and Naturel.
This week, the Jason Freeny collaboration debuts with adult t-shirts, hoodies, shorts, and pants featuring Cookie Monster, The Count, Bert, Ernie, Big Bird, and Elmo. Freeny, a New York-based sculptor, is known for his anatomical character dissections.