Milo Cereal launches first major campaign via Connecting Plots
April 20, 2021 3:11
Milo has unveiled a partly filmed, partly animated new campaign for its new Milo Protein Cereal, bringing it to life with independent creative communications agency Connecting Plots.
The first major marketing campaign for Milo Cereal also launches Milo’s new campaign platform ‘Beast Mode – Activated’.
The campaign is targeted at teenagers, with the two online videos featuring a boy and a girl hitting their sporting goals, respectively.
The creative also builds on Milo’s continued focus on sport, to show how its product can help unleash sporting potential.
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Connecting Plots creative partner, Dave Jansen said the campaign aimed to tap into the teen mindset and being less overt and more authentic.
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Demand for better-for-you options is on the up-and-up as shoppers link good diets to good health. 22% of European consumers report following a sugar restricted diet while 60% say they now avoid artificial colours and flavours.
At the same time, rising regulatory interest and increased concern over the public health implications of high fat, salt and sugar diets is putting more pressure than ever on food makers to accelerate reformulation and deliver healthier products for the mass market.
Nestlé to reduce packaging across breakfast cereals in the UK
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Nestlé says it’s reducing the amount of packing used in its cereals in the UK in a bid to achieve zero greenhouse gas emissions by 2050.
Nestlé Cereals has announced it is reducing the amount of packaging used across its core brands in the UK, including Cheerios, Shreddies and Shredded Wheat.
On average, Nestlé Cereals UK says its new on-shelf packs will save an estimated 618 tonnes of plastic and cardboard packaging every year, with the new boxes using between 13 percent and 15 percent less packaging than before.
In addition, the optimised packs will help Nestlé Cereals UK use fewer lorries to transport its products to stores, saving an estimated total of 115,000 road miles in the process – the equivalent of 4,400 marathons – and resulting in a reduction of 180 tonnes of CO₂ per annum.