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Should marketers take Mark Read s deepfake as a wake-up call?

Should marketers take Mark Read s deepfake as a wake-up call?
prweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweek.com Daily Mail and Mail on Sunday newspapers.

Hong kongFern millerJennifer heapeCatherine offordOliver feldwickMark readNotorious communicationsAuthenticity initiativeTp groupSue unermanVixen labsContent authenticity initiative

Should adland take Mark Read s deepfake as a wake-up call? | Analysis

Industry experts call for collaboration and a focus on human relationships amid the rise of deepfake scams and fake information.

Hong kongFern millerMark readCatherine offordOliver feldwickJennifer heapeAuthenticity initiativeNotorious communicationsTp groupUnited kingdom basedSue unermanVixen labsContent authenticity initiative

WAN-IFRA: Five challenges to press freedom

On World Press Freedom Day, we highlight some of the findings from the latest World Press Trends Outlook published by the World Association of News Publishers

United statesUnited kingdomAntonio zappullaGeorge ogolaCatherine offordPaul kagameRyder gabathuseDounard bondoWorld press freedomTow centerWorld bankDigital journalism at columbia universityUniversity of nottinghamUs press freedom trackerCommittee to protect journalistsWorld press trends

Rats Can Use Imagination to Navigate in Virtual Reality, Study Finds | Smart News

Like humans, the rodents appear to be able to visualize walking through locations they've previously visited

United statesChongxi laiSean polynMatthew wilsonCatherine offordSarah kutaMark johnsonJack tamisieaWashington postHoward hughes medical instituteVanderbilt universityBeth israel deaconess medical centerStar warsScientific american

Reduced Serotonin Levels Could Cause Long Covid Symptoms, Study Finds | Smart News

Researchers identify a mechanism through which inflammation related to the virus leads to lower levels of the neurotransmitter

United statesNew yorkCatherine mcqueen gettyElizabeth cooneyBenjamin abramoffPam belluckCarolyn bramanteCatherine offordAkiko iwasakiUniversity of pennsylvaniaCenters for diseaseNew york timesUniversity of minnesotaUniversity college corkNational geographicYale university

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