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Catherine Hover plans global domination with Palette Community

Catherine Hover has pursued entrepreneurship in the Capital Region through Palette and Saratoga Paint & Sip. She is a Women of Excellence recipient.

Next Generation: Catherine Hover is willing to take risks

Women Who Lead are back in the spotlight with Women@Work breakfast series

Women Who Lead are back in the spotlight with Women@Work breakfast series
timesunion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from timesunion.com Daily Mail and Mail on Sunday newspapers.

Business leaders on what I wish I had known

Business leaders on what I wish I had known. Compiled by Sara Tracey, callout Feb. 21, 2021 FacebookTwitterEmail 1of8 Christy Alexander (Paul Buckowski/Times Union)Paul Buckowski, STAFF PHOTOGRAPHER / Albany Times UnionShow MoreShow Less 2of8 8of8 I wish I had known it s OK for me to decide when a customer is not a good fit before I started my business. As entrepreneurs we create products and services to solve people s problems. When someone shows an interest in what we offer we naturally we want to help them. But not every potential customer is a good fit. Rather than dilute the value of our services we can choose to help people who will benefit the most and engage in activities that will move us toward our goals.

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