Reese Witherspoon has agreed a five-year beauty deal with Biossance
The 45-year-old actress was named the latest brand ambassador for the clean beauty company after she reached out to the brand to praise them for their products 10 April 2021
She told WWD: âIâve been interested in clean beauty, but I never really understood what it was. I started hearing more about Biossance, and so I actually had my team reach out, and I was impressed by the products. I was blown away by how effective they were.
Catherine Gore, president of Biossance, added: âThe tides are changing in beauty in terms of awareness, and what drew us to Reese is that sheâs always been a champion for empowerment and education. The Biossance global brand strategy has always hinged on education, and Reese provides a platform with her book club that creates an ability and openness to learn.
Reese Witherspoon to Create Content Aimed at Educating Fans About Beauty Products
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Reese Witherspoon has agreed a five-year beauty deal with Biossance.
The 45-year-old actress was named the latest brand ambassador for the clean beauty company after she reached out to the brand to praise them for their products.
She told WWD: âIâve been interested in clean beauty, but I never really understood what it was. I started hearing more about Biossance, and so I actually had my team reach out, and I was impressed by the products. I was blown away by how effective they were.
Catherine Gore, president of Biossance, added: âThe tides are changing in beauty in terms of awareness, and what drew us to Reese is that sheâs always been a champion for empowerment and education. The Biossance global brand strategy has always hinged on education, and Reese provides a platform with her book club that creates an ability and openness to learn.