Amyris Partners with Queer Eye s Jonathan Van Ness for Hair Brand January 12, 2021 Contact Author Hannah Fink
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Jonathan Van Ness of Netflix s Queer Eye, works as the show s hairdresser and self-care advocate.
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The partnership aims to de-gender the hair care industry with its clean formulas and packaging, and foster genuine inclusivity. It is expected to launch during the summer of 2021.
The brand, which focuses on addressing hair health needs, will feature a proprietary Amyris ingredient: hemi-squalane, a hydrating silicone-alternative that is effective across all hair textures.
Van Ness said, I am more like the anti-transformation beauty expert: I want to empower people to love themselves and accept themselves. I have had a successful working relationship with Amyris for years because I believe in their mission and their clean, innovative formulas. They are my dream partner to bring this inclusive hair care brand to life because they remain co