Annual fundraiser also surpassed $100 million milestone in total giving since 2008 inception 8:12 pm, Feb. 11, 2021 ×
Giving Hearts Day signage lines 25th Street South in Fargo. David Samson/The Forum
FARGO It s the biggest day of the year for local nonprofit fundraising, and Giving Hearts Day 2021, which fell on Thursday, Feb. 11, turned out to be the biggest ever when the giving surpassed $21 million before the day was over.
At just after 8 p.m. Thursday, the event s running total exceeded $19.3 million, eclipsing last year s record of about $19.2 million. The 24-hour fundraiser was set to conclude at midnight.
Amber DeKrey, director of programs for Dakota Medical Foundation, which hosts the annual event along with Impact Institute and the Alex Stern Family Foundation, said at around 2:30 p.m. Thursday afternoon that $13.6 million had been pledged, up about 25% from last year at the same point in the day.
Scheduled Giving Hearts Day donations suggest we haven t lost our heart for giving
Apparently, the pandemic and trials of the last year have made North Dakotans more generous, as Giving Hearts Day organizers report that scheduled gifts are up a whopping 62% from this time last year.
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By Tammy Swift | 8:15 am, Feb. 4, 2021 ×
Minot-born celebrity Josh Duhamel has helped promote Giving Hearts Day in several ads. Special to The ForumSpecial to The Forum.
FARGO When times are tough, there are two schools of thought on human generosity.
The cynical one is that people become more curmudgeonly and miserly and focus on their own immediate tribe and survival.