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republican senate committee, they re running campaigns all over the place, and the campaign itself can t say yea or ney or whatever you. that s one of the sat pard part they use these actors because it s easier to do than go to west virginia, you re running 20 campaigns. the key thing here is you you re trying to tap into an emotion. when you get down into the closing weeks of a campaign, you re really trying to make people vote against something as opposed to vote for something, and that s the unfortunate part of the business. anita, people see new actors are involved, but it just seems cynical if they re casting around for, you know, hicky, blue collar people. it does. you would like to think that one of the first rules of advertising would be, if you re going to make an ad with real people in it, you want to find real pile first as opposed to casting actors in t i think the ad from ohio and the ad from west virginia, though, illustrate something that s really important, which
anita, people see new actors are involved, but it just seems cynical if they re casting around for, you know, hicky, blue collar-looking people. it does. you would like to think that one of the first rules of advertising would be, if you re going to make an ad with real people in it, you want to find real people first as opposed to casting actors in it. i think the ad from ohio and the ad from west virginia, though, illustrate something that s really important, which is, you know, if you try to get too cute, these ads can really backfire on you. in west virginia, for example, you know, the ad really underscores a key thing they re using against the republican senate candidate, which is that he actually isn t from west virginia, that he s from florida, he s from colorado, that he s a wealthy individual out of touch with real west virginians. what better way to illustrate that than the fact they have fake west virginians, hicky, if you will, cast in an ad to attack the democrat. and
of the election laws today, they use these actors because it s easier to do than go to west virginia, you re running 20 campaigns. the key thing here is you you re trying to tap into an emotion. when you get down into the closing weeks of a campaign, you re really trying to make people vote against something as opposed to vote for something, and that s the unfortunate part of the business. anita, people see new actors are involved, but it just seems cynical if they re casting around for, you know, hicky, blue collar-looking people. it does. you would like to think that one of the first rules of advertising would be, if you re going to make an ad with real people in it, you want to find real people first as opposed to casting actors in it. i think the ad from ohio and the ad from west virginia, though, illustrate something that s really important, which is, you know, if you try to get too cute, these ads can really backfire on you. in west virginia, for example, you know, the ad r
they use these actors because it s easier to do than go to west virginia, you re running 20 campaigns. the key thing here is you you re trying to tap into an emotion. when you get down into the closing weeks of a campaign, you re really trying to make people vote against something as opposed to vote for something, and that s the unfortunate part of the business. anita, people see new actors are involved, but it just seems cynical if they re casting around for, you know, hicky, blue collar people. it does. you would like to think that one of the first rules of advertising would be, if you re going to make an ad with real people in it, you want to find real pile first as opposed to casting actors in t i think the ad from ohio and the ad from west virginia, though, illustrate something that s really important, which is, you know, if you try to get too cute, these ads can really backfire on you. in west virginia, for example, you know, the ad really underscores a key thing they re us
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