of the election laws today, they use these actors because it's easier to do than go to west virginia, you're running 20 campaigns. the key thing here is you -- you're trying to tap into an emotion. when you get down into the closing weeks of a campaign, you're really trying to make people vote against something as opposed to vote for something, and that's the unfortunate part of the business. >> anita, people see new actors are involved, but it just seems cynical if they're casting around for, you know, hicky, blue collar-looking people. >> it does. you would like to think that one of the first rules of advertising would be, if you're going to make an ad with real people in it, you want to find real people first as opposed to casting actors in it. i think the ad from ohio and the ad from west virginia, though, illustrate something that's really important, which is, you know, if you try to get too cute, these ads can really backfire on you. in west virginia, for example, you know, the ad really underscores a key thing they're using against the republican senate candidate, which is that he actually isn't from west