A meat alternative for Asia
Karana is the
Singapore food start-up positioning itself as Asia s first whole-plant-based meat brand. Its flagship product a pulled pork substitute is made entirely from jackfruit, oil and salt, without processed ingredients or preservatives.
Started in 2018 as demand for meat alternatives was growing, Riegler said he saw a gap in the market for meat substitutes designed specifically for Asian cuisines. We saw a huge need to identify products that had more local applications for APAC, said Riegler, now 35, who built a career working in agricultural supply chains across Southeast Asia. Pork is the number one meat that s consumed in this region and that s where we didn t see a lot of products really addressing a need.