PHOTO:
Caroline Attwood | unsplash
Googleâs announcement that it wouldn t support any form of third party ID will hopefully serve as a wake-up call for brands. It s time brands shift their thinking from how to replace third-party cookies with some other ID, to how to get what they want with something different â and potentially better.
First (and second) party data is more promising than ever. Through the lens of âa third party cookie replacement,â some have cited first party data as lacking scale. But brands have experienced a record acceleration of consumer digital behavior this past year, from streaming media to online grocery shopping. This acceleration has driven two trends: an increase in first-party data for personalized marketing and commerce, and a change in consumer perception of their digital experience. An incredible 84.8% of respondents to the CMO survey noted that their customers are open to new digital offerings.
CellarPass Announces Passport Platform v3
Posted on March 02, 2021
Photo by Caroline Attwood
SAN FRANCISCO, CA, March 4, 2021 – CellarPass, the leading wine industry booking and guest management platform, has announced the latest generation of their passport management features have been officially released. The upgraded tools were designed with the assistance of four major California destination marketing organizations to specifically to allow them host large-scale events while meeting California’s strict visitation guidelines set in place due to COVID-19.
“CellarPass is the only passport platform that addresses the complicated California visitation requirements with an innovative combination of our ticketing and reservations features,” stated CellarPass co-founder Jonathan Elliman. “With one transaction, an attendee can select their participation level and book their entire passport weekend and be done”, continues Jonathan. “What’s also absolutely unique is
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