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For every product sold in its Paula s Ibiza collection between May and August 2020, Loewe is donating 40 euros to educational projects in collaboration with Plataforma de Infancia, with an initial donation of 500,000 euros. This alliance of social organisations works to protect children s rights and will be launching a series of education programs this summer to reduce inequality and school dropouts. Loewe is also producing non-surgical masks in its Getafe factory to be distributed between volunteer workers, and Loewe workers and their families.
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The French fashion house is producing hospital gowns in its atelier in Paris, which will be provided to frontline workers in six Parisian hospitals who are taking care of patients suffering from Covid-19. 20 volunteers are working to create thousands of gowns, which will act as part of medical officials protective equipment.
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“I think it s childlike, but not childish,” says Roxanne Assoulin of the colour-blocked enamel tile jewellery that has won her eponymous brand a cult following since she launched it, sort of by accident, in 2016.
“You look at the bracelets and you feel a bit happier,” says the jeweller, who I can see on our video call is wearing stacks of them up her arm, offsetting a crisp white shirt and chic neck scarf. Jewellery that make you smile reads the tagline on the Roxanne Assoulin Instagram page, and optimism is something Assoulin believes in.
She swivels on her chair in her New York studio as we talk about how invoking a feeling of joy feels essential right now. “Life is short and there needs to be more play,” she says.
Game on: toy-inspired jewellery
Game on: toy-inspired jewellery
In a year in which we have sought simpler pleasures to keep us entertained, games like Lego and Scrabble have once again become firm favourites. Now, these childhood classics are inspiring jewellers who are creating tactile and playful collections which help you pass time in the most chic of ways.
Left, Nadine Ghosn Lego jewellery and right, Milamore puzzle-shaped charms
This topsy-turvy year has given us so many hours to play with that playing is what we did. With sales of puzzles, board games and Lego spiking, jewellers couldn’t help but be inspired, creating jolly jewels we’ll be wearing into the new year.