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“I think it s childlike, but not childish,” says Roxanne Assoulin of the colour-blocked enamel tile jewellery that has won her eponymous brand a cult following since she launched it, sort of by accident, in 2016.
“You look at the bracelets and you feel a bit happier,” says the jeweller, who I can see on our video call is wearing stacks of them up her arm, offsetting a crisp white shirt and chic neck scarf. Jewellery that make you smile reads the tagline on the Roxanne Assoulin Instagram page, and optimism is something Assoulin believes in.
She swivels on her chair in her New York studio as we talk about how invoking a feeling of joy feels essential right now. “Life is short and there needs to be more play,” she says.