Launch of the new MiniGu brand of mini-cucumbers
MiniGu®, a mini cucumber brand from the Almeria-based company Ecoinver, has just been launched with the support of Enza Zaden and its EasyQs® line. The launch of MiniGu has happened after extensive experience growing the product, says Ismael Segura, CEO of Ecoinver, talking about the first steps in launching the brand. It all started after we were asked for a unique product by one of our customers. We are now one of the main producers of mini cucumbers in the EasyQs line, with 50% of the total marketed, and we wished to appreciate the work carried out by our growers. With this new line, we wanted to highlight the effort and professionalism of a sector that doesn t stop working despite any obstacles or social circumstances.