Launch of the new MiniGu brand of mini-cucumbers
MiniGu®, a mini cucumber brand from the Almeria-based company Ecoinver, has just been launched with the support of Enza Zaden and its EasyQs® line. The launch of MiniGu has happened after extensive experience growing the product, says Ismael Segura, CEO of Ecoinver, talking about the first steps in launching the brand. It all started after we were asked for a unique product by one of our customers. We are now one of the main producers of mini cucumbers in the EasyQs line, with 50% of the total marketed, and we wished to appreciate the work carried out by our growers. With this new line, we wanted to highlight the effort and professionalism of a sector that doesn t stop working despite any obstacles or social circumstances.
The greatest competitive advantage lies in varietal aspects
The tomato segment offers a wide range of varieties and specialties that provide not only diversification, but also added value to this vegetable, one of the most consumed and produced in the world and the one that generates the greatest value worldwide, according to FAO data.
“What retailers are looking for is differentiation. For example, there is not as much interest in having loose round tomatoes in bulk; what you are looking for is products that offer added value. This added value is not always achieved with the product s presentation; the greatest competitive advantage lies in varietal aspects,” says Ismael Segura, CEO of the Almeria-based company Ecoinver. That is why we are committed to strengthening the Pink ribbed tomato line.