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Streetwear Drives Carhartt s Growth, But Its Marketing Will Always Favor Workers

Loved by rappers, skaters and millennial hipsters, the workwear maker doesn’t actually market itself to any of these groups – which is all part of its enduring success says brand boss Susan Hennike.

Tractor Supply Is Making Hay the Old-Fashioned Way: People Over Products

Discover how Tractor Supply thrived amidst chaos, embracing change to serve rural novices and millennials with a unique product mix and customer focus.

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