CarGurus Hires Brad Rosenfeld as Executive Vice President of Digital Retail Commercialization
Former Amazon Executive to Lead CarGurus’ Growing Digital Retail Business Unit
April 28, 2021 09:00 ET | Source: CarGurus, Inc. CarGurus, Inc. Cambridge, Massachusetts, UNITED STATES
CAMBRIDGE, Mass., April 28, 2021 (GLOBE NEWSWIRE) CarGurus (Nasdaq: CARG), a leading global online automotive marketplace, today announced that Brad Rosenfeld has joined the company as its Executive Vice President of Digital Retail Commercialization. In this new role, he will be responsible for overseeing the company’s path to further developing and monetizing its digital retail business.
“I am elated to welcome Brad to the CarGurus team,” said Sam Zales, President and COO of CarGurus. “Brad’s extensive expertise in helping brick and mortar retail businesses into the digital world will be a fantastic addition to CarGurus as we create more di
CarGurus hires former Amazon exec to head up digital retail business
Photo credit: II.studio / Shutterstock.com By Auto Remarketing Staff
CarGurus made a move Wednesday to further strengthen the digital retail segment of its business.
The online auto marketplace announced it has hired former Amazon executive Brad Rosenfeld to run its digital retail offerings.
As executive vice president of digital retail commercialization, Rosenfeld will head up CarGurus’ “path to further developing and monetizing its digital retail business,” the company said in a news release.
Rosenfeld was at Amazon for close to a decade, working in leadership roles dealing with building and scaling ecommerce businesses. His specialized in aiding brick-and-mortar businesses with digital transformation, something car dealers can certainly relate to these days.
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CarGurus Hires Brad Rosenfeld as Executive Vice President of Digital Retail Commercialization
CarGurus, Inc.April 28, 2021 GMT
CAMBRIDGE, Mass., April 28, 2021 (GLOBE NEWSWIRE) CarGurus (Nasdaq: CARG), a leading global online automotive marketplace, today announced that Brad Rosenfeld has joined the company as its Executive Vice President of Digital Retail Commercialization. In this new role, he will be responsible for overseeing the company’s path to further developing and monetizing its digital retail business.
“I am elated to welcome Brad to the CarGurus team,” said Sam Zales, President and COO of CarGurus. “Brad’s extensive expertise in helping brick and mortar retail businesses into the digital world will be a fantastic addition to CarGurus as we create more digital retail capabilities to help consumers and dealers buy and sell vehicles online. His proven track record
CarGurus Announces Early Access for Dealerships to Preview Latest Digital Retail Offering
‘CarGurus Convert’ to Strengthen Dealerships’ Digital Retail Capabilities
Example of a deal built through CarGurus Convert
Example of a deal built through CarGurus Convert
CAMBRIDGE, Mass., April 22, 2021 (GLOBE NEWSWIRE) CarGurus (Nasdaq: CARG), a leading global online automotive marketplace, today announced early access for dealerships to preview CarGurus Convert, its latest digital retail product that will help dealers provide their customers with the ability to conduct the majority of their car purchasing journey online. According to CarGurus research, 60% of consumers are open to buying a vehicle online, and 41% would prefer doing so, and CarGurus Convert will help dealerships capitalize on this trend by allowing shoppers to build a personalized digital deal including a dealership-approved finance offering that will be completed at the dealership.