Apr 1, 2021 5:00 AM PT
Over the course of the past year, adjusting to the challenges of the pandemic on business has made the customer relationship management system an essential tool for maintaining and growing a customer base. As a result, CRM platforms have evolved into something more than just a digital Rolodex to manage customer contacts.
A key aspect of succeeding in customer management tasks involves addressing the customer experience. Brands and retailers need to become customer-obsessed in 2021 in order to improve the customer experience, suggested Jennifer Conklin, sector lead of unified commerce at Capgemini North America.
With most workers continuing to work remotely, CRM has become an important tool for managing relationship risk. Financial firms have to deal with market and operational risk, consumer retailers have to focus on supply chain risk, and all companies have to keep an eye on economic risk.
AI (Artificial Intelligence): How Non-Tech Firms Can Benefit
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Apr 1, 2021 5:00 AM PT
Over the course of the past year, adjusting to the challenges of the pandemic on business has made the customer relationship management system an essential tool for maintaining and growing a customer base. As a result, CRM platforms have evolved into something more than just a digital Rolodex to manage customer contacts.
A key aspect of succeeding in customer management tasks involves addressing the customer experience. Brands and retailers need to become customer-obsessed in 2021 in order to improve the customer experience, suggested Jennifer Conklin, sector lead of unified commerce at Capgemini North America.
With most workers continuing to work remotely, CRM has become an important tool for managing relationship risk. Financial firms have to deal with market and operational risk, consumer retailers have to focus on supply chain risk, and all companies have to keep an eye on economic risk.
Feb 24, 2021 5:08 AM PT
As consumers get comfortable with their newfound digital wallets and gift cards, marketers must continue to adapt their strategies to changes in shopping behavior to better finesse the customer experience.
Both consumers and vendors have had non-stop adjustments. Lockdowns and social distancing requirements accelerated the adoption of new technologies. Commerce trends that were on the horizon pre-COVID-19 were suddenly adopted at a brisk pace. Online food ordering, curbside pickup, and BOPIS (buy online, pick up in store) are presenting new challenges to store owners and brand marketers.
Commerce analysts do not see consumers shedding their newfound buying options in the wake of a post-pandemic marketplace. Concerns for health safety, social distancing, and remote working will remain as the center stage in the daily lives of millions of shoppers.
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The digital transformation times, they are a-changing – and so, too, must digital transformation metrics. “The primary measure of success last year was survival,” says David Cushman, research director in the emerging technology practice at IT consultancy and research firm HfS Research. “Transformation was thrust on so many.” Companies and their IT organizations had no choice but to do what needed to be done – quickly. Speed, Cushman says, was the primary KPI.
Having completed any number of initiatives (many that had been on the digital to-do list for some time), organizations are looking at what’s next.
“Companies relied heavily on automation and advanced capabilities like Artificial Intelligence (AI) and edge computing to pivot their operations and thrive through the pandemic,” says Goutham Belliappa, vice president of AI engineering with Capgemini North America. “In 2021, they will see the true value of these investments as they find
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