That’s not to say we’re willing to randomly put money behind lost causes. Stellantis, for instance, will
not produce more Canadian sales with Alfa Romeo than it will with Ram in 2021, or ever. The Subaru Ascent will not ascend to the top of its segment, and the Honda Ridgeline won’t take over the pickup category.
No, we’re hypothesizing, rather than haphazardly guessing. We’re taking guidance from trend changes over the last decade – mindful of some pronounced 2020 shifts – and a first quarter that put 2021 on pace for a 2015-like performance. Yes,
that 2015, the one that produced record Canadian sales volume, bettered only by the subsequent four years.