other words the number of people that sign up. other that is do it differently. the thing that s really tricky about looking at the numbers if you re talking about the economics of e-mail addresses, once you get on the obama list, obama can then convert an e-mail address into donor. they announced 35 million bucks raised just last week online that was the result of that online advertising program. so it s where voter contact and media merge. and you don t have to you can know who you re talking to, which is this big s next frontier. bob, i want you to weigh in on this incentive question. it seems key, and tulsi, i want you to talk about what your experience has been in the market for campaigns consultants and how you pulled off the primary victory did you right after we take this break. whoa. right? get. out. exactly! really?! [ mom ] what? shut the front door. right? woop-woop! franklin delano! [ male announcer ] there s oreo creme under that fudge! oreo fudge cremes. now in two n