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Inside the Rise of Gen X and Baby Boomer Beauty Influencers

Gen X and Baby Boomer creators are growing on social media and audiences of all ages are tuning in.

France generalUnited statesSan franciscoPatti robertsKalondia caseyStephanie spenceBethenny frankelAlyssa mancaoSonia ramosTiktoker bethenny frankelCharlotte tilburyCamille katonaBaby boomerSanta monica basedSephora squadTexas based kalondia casey

How do we create a more age-inclusive beauty industry?

19/99 is one age-inclusive beauty brand whose approach to female ageing reflects a wide-ranging, positive shift within the beauty industry

New marketOlivia houghtonEryn danielleStephanie spenceCamille katonaFuture laboratoryNew ageing marketMake up

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