For his Cannes Lions keynote, P&G’s brand chief Marc Pritchard urged marketers to “double down” on creativity and innovation to drive brand growth against crippling economic headwinds. A noble challenge, but it is one that S4 Capital founder and executive chairman Sir Martin Sorrell doubts the market will respond favorably to.
The Drum has launched a 24-hour pop-up Cannes TV channel today (June 21), which will run over the next three days to bring you the latest news and views from La Croisette.
For his Cannes Lions keynote, P&G’s brand chief Marc Pritchard urged marketers to “double down” on creativity and innovation to drive brand growth against crippling economic headwinds. A noble challenge, but it is one that S4 Capital founder and executive chairman Sir Martin Sorrell doubts the market will respond favorably to.
William & Mary s marine science minor has proven to be a win-win, benefiting both W&M s undergraduate researchers and the School of Marine Science at VIMS.
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