Trailers are an essential element in the modern game s marketing campaign. And a strong gameplay trailer can take a title from obscurity to the top of the pre-order list in a matter of days.
Conversely, a weak trailer can have a game struggling to leave an impression, let alone connect with its core audience.
At GI Live: Online, Gnet s director of brand management Niko DeMordaunt and group creative director Andy Mitchell shared practical advice on how studios and publishers can work with an agency to create the best gameplay trailers possible and elevate their marketing campaigns in the process.
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For Lego, play is the best way of learning.
Looking beyond the brick, the company is keen to invest in startups and entrepreneurs building the future of education and digital play, and it s this learning through play lens that focuses much of Lego s educational aspirations.
Talking at GI Live, Lego Ventures managing director, Rob Lowe, detailed the company s current priorities, as well as highlighted the type of businesses and projects it s looking to collaborate with. Learning through play can be the best way to learn to understand new concepts, Lowe explained. To absorb information is so much more fun when you re playing particularly socially [and] particularly when you re iterating on things that you find enjoyable.