Trailers are an essential element in the modern game s marketing campaign. And a strong gameplay trailer can take a title from obscurity to the top of the pre-order list in a matter of days.
Conversely, a weak trailer can have a game struggling to leave an impression, let alone connect with its core audience.
At GI Live: Online, Gnet s director of brand management Niko DeMordaunt and group creative director Andy Mitchell shared practical advice on how studios and publishers can work with an agency to create the best gameplay trailers possible and elevate their marketing campaigns in the process.
GI Live: Online is a week away, and here is the final schedule of speakers, roundtable sessions and special guests.
60 publishers are set to meet with hundreds of indie developers at the show, via our 1-to-1 meeting system and in a special industry Discord.
Tickets cost $50 for developers and publishers (+ VAT), and can be bought here. The event runs Wednesday, April 14th - Friday, April 16th.
Speakers include Unity and Nifty Games Peter Moore, Minecraft boss Helen Chiang, IO Interactive head Hakan Abrak and Velan Studios boss Guha Bala. Plus, we will have sessions with trailer experts gnet, the developer and publisher of Human: Fall Flat will discuss their relationship, Sumo CEO Carl Cavers will talk about that studio s journey, and Iam8bit will detail how anyone can take part in the physical games market.
Learn how to make great game trailers at GI Live: Online gamesindustry.biz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gamesindustry.biz Daily Mail and Mail on Sunday newspapers.