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Lent is very important . especially after a hard winter, John Gordon, a restaurant analyst with Pacific Management Consulting Group, told Insider.
According to Gordon, attracting customers with fish during Lent can be crucial in transitioning from winter (when sales sometimes lag) into a successful spring. With customers looking for non-meat options on Friday during Lent, a fish-based menu item can provide a short-term sales boost driven by people avoiding burgers. McDonald s Filet-O-Fish was developed to win over Catholic customers who weren t eating burgers during Lent. Hollis Johnson
McDonald s iconic Filet-O-Fish was invented to win over Catholic customers during Lent. Back in 1962, franchisee Lou Groen was struggling to sell burgers on Fridays, as Catholics were abstaining from meat. So, he developed a fish sandwich with tartar sauce.
Alaska pollock stepping onto bigger stage for Lent
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U.S. quick-service restaurants are banking heavily on Lent for a lift as the foodservice sector continues to battle through the COVID-19 pandemic.
Fish sandwiches have been popular additions to many menus in advance of the Lenten season, and Dairy Queen has become the latest chain to add a pollock fish sandwich, the Wild Alaskan Fish Sandwich, which includes a fried wild pollock fillet, lettuce, and tangy tartar sauce on a toasted bun. In addition, Jack in the Box’s new Deluxe Fish Sandwich features two fillets of wild Alaska pollock covered in crispy panko bread crumbs, along with cheese, tomato and tartar sauce, per Chew Boom. And Bojangles recently brought back its Bojangler fish sandwich, made with wild Alaskan pollock, while Wienerschnitzel’s reprised its Fish ’N Chips dish, which includes panko-crusted Alaskan pollock with french fries and tartar sauce.