At first glance, you might think things don t look too great for decoupling and green growth in hospitality. Recent research reveals not only a lack of empirical evidence supporting Paris-compliant decoupling [1], but posit that high-income nations that have fallen short of realizing green growth, are very unlikely to do so in the near future [2]. Furthermore, the management paradigms within the hospitality & tourism industry, characterized by relatively brief tenures of general managers and evaluations primarily focused on short-term return on investments, fail to foster an environment conducive to risk-taking, creativity, and radical change [3].