Mumbai: TV ad volumes in January this year were 32 per cent higher than January 2020, however, it was marginally lower than January 2021 levels. The number of advertisers in January 2022 stood at 2,670 which was lower than 3,020 advertisers who had appeared in January 2020, according to TAM adex data. Similarly, there were fewer brands and categories visible on TV, the data
Mumbai: Hindustan Lever Ltd (HUL) was once again the top advertiser in the third week of 2022 (15-21 January). As per data released by Broadcast Audience Research Council (Barc), the FMCG major delivered ad volumes 3528.69 for the period. It was followed by Reckitt Benckiser at 3499.69 and Ponds India at 1015.01. Brooke Bond Lipton India, Cadburys India, ITC, Godrej Consumer
Mumbai: After lagging behind Reckitt Benckiser (RB) for two consecutive weeks, Hindustan Lever Ltd (HUL) has regained the top position in the first week of 2022. According to data released by Broadcast Audience Research Council (Barc), HUL delivered ad volumes of 4551.67 for the period of 1-7 January. The FMCG giant was the consistent top performer in 2021. It was trumped by
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