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Bengaluru (Karnataka) [India], February 7 (ANI/NewsVoir): With traditional brand marketing losing luster thanks to digital disruption, the customer is now in charge. In a digital world, it is simply not enough for businesses to be able to compete on price or product features alone. Customer Experience (CX) is becoming the key differentiator in a digital world, and the currency to drive brand loyalty, reduce churn and boost revenues. To assess the current state of adoption of CX, organizational challenges in CX implementation, current and desired usage of various omnichannel tools and marketer priorities for 2023, Exotel conducted a survey with Indian marketers. Exotel is the emerging market's leading full stack customer engagement platform comprising a suite of communications APIs, omnichannel contact center (Ameyo) and Conversational AI platform (Cogno AI) in the Cloud. Key survey highlights: - 74 per cent marketers confirm that enhancing and optimizing CX is their #1 priority for

News netNews release publishingBengaluru karnataka indiaEbruary 7 ani newsvoir with traditional brand marketing losing luster thanks to digital disruptionHe customer is now in charge ina digital worldT is simply not enough for businesses to be able compete on price or product features alone customer experience cx becoming the key differentiator ina digital worldNd the currency to drive brand loyaltyEduce churn and boost revenues to assess the current state of adoption cxRganizational challenges in cx implementationUrrent and desired usage of various omnichannel tools marketer priorities for 2023Xotel conducteda survey with indian marketers exotel is the emerging market 39s leading full stack customer engagement platform comprisinga suite of communications apisMnichannel contact center ameyo and conversational ai platform cogno in the cloud key survey highlights 74 per cent marketers confirm that enhancing optimizing cx is their 1 priority for 2023 focus on customer retention over acquisition to fuel growthUrther confirming the need to prioritize cx for brand retention and loyalty 45 per cent of marketers say that their brands will compete on basis in next 2 years developinga customer first culture within organizations isa challenge however hinders roll outAy marketers withouta doubtUstomer experience is the new competitive battlegrounda majority5 percent of marketers surveyed agree with the statement that customer experience is new and next competitive battleground in fact