There are plenty of ATF brands and cars that promise 'lifetime' transmission fluids, but the truth is more nuanced than set-it-and-forget-it transmission fluid.
Before the BRZ, Subaru had experimented with another enthusiast's sports car in the form of the SVX, a luxury coupe that failed to garner widespread acclaim.
Toyota and Lexus, despite both being under the same parent company, offer two excellent off-roaders for the money. However, the differences are in the details.