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Great Aunt Ethelâs buying groceries on Instacart. Sheâs streaming YouTube jazzercize videos from her living room. Great Aunt Ethel â best known for handwritten letters, pocketbook butterscotch and her love of polka records â now fills her days with Telehealth visits, Amazon Prime deliveries, and video chats with the grandkids.
COVID-19âs impact changed Great Aunt Ethel, ushering her into the digital age seemingly overnight. But this dramatic shift in behavior and preference isnât restricted to consumers alone.
From the comfort of our quarantined couches, weâve witnessed our communities, businesses and world assess startling conditions and restrictions, modify decades-old ways of doing things, and acclimate to a new normal â seemingly overnight. Believe me when I say, COVID-19 has irrevocably changed your B2B customers and capsized traditional buying cycles.