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How B2B Organizations Can Win With Younger Buyers

For B2B success, understanding and breaking through to younger buyers is critical. This requires tight coordination among marketing, sales, and product teams.

Car Buyer Journey Study Shows More Satisfaction With Car Buying After Two Years of Declines

In 2023, 69% of consumers reported being highly satisfied with the overall vehicle shopping and buying process, up from 61% in 2022. When considering the dealership experience, 74% of all vehicle buyers reported that they were highly satisfied – 79% for new-vehicle buyers.

Cox Automotive s Car Buyer Journey Study Shows Satisfaction With Car Buying Improved in 2023 After Two Years of Declines

Cox Automotive s Car Buyer Journey Study Shows Satisfaction With Car Buying Improved in 2023 After Two Years of Declines

Cox Automotive s Car Buyer Journey Study Shows Satisfaction With Car Buying Improved in 2023 After Two Years of Declines
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