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8 Must-Read Sales Books by BIPOC Authors First-hand experience is helpful when it comes to improving your sales performance. However, this first-hand experience is sometimes hard to come by, especially if you’re a member of a marginalized group underrepresented in your field. Thankfully, there are experienced BIPOC entrepreneurs and sales professionals who are eager and willing to share their experiences with those hoping to get their foot in the door. In this post, discover books written by BIPOC authors that will help you learn more about yourself and how to unleash your full sales potential. Cherilynn Castleman, a relationship sales expert, draws on her 25 years of experience to teach readers five core competencies salespeople need to leverage to strengthen their relationships with clients and achieve sales success. As the recent COVID-19 pandemic has changed the market and consumer behavior, Castleman emphasizes these shifts and explains how salespeople can use these new cha

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