tate a form of guru? 0h, absolutely. he fits very firmly into what s known as the kind of manosphere . so these are a suite of gurus who attempt to tell young men how to live. and, you know, there is a very strong ideology behind them, which is that a form of masculinity has been lost. and, you know, having watched matt s excellent documentary, the thing that strikes me is it s very much like a 13 year old boy s idea of what it means to be a man. a guy goes up and introduces us, my name is alpha wolf and how matt did not laugh at that point, but it s like so much stuff on the internet now where it is both ironic and not ironic, in the sense that they re saying, i m a misogynist, you know, of course everyone calls me a misogynist, you know? and there s understood to be a performance there, but it is also serious at the same time. and that s something i think journalism really struggles to grapple with, is saying that someone is putting on a show for you, but underneath the show there i
young men how to live. and, you know, there is a very strong ideology behind them, which is that a form of masculinity has been lost. and, you know, having watched matt s excellent documentary, the thing that strikes me is it s very much like a 13 year old boy s idea of what it means to be a man. a guy goes up and introduces us, my name is alpha wolf and how matt did not laugh at that point, but it s like so much stuff on the internet now where it is both ironic and not ironic in the sense that they re saying, i m a misogynist, you know, of course everyone calls me a misogynist, you know? and there s understood to be a performance there, but it is also serious at the same time. and that s something i thinkjournalism really struggles to grapple with, is saying that someone is putting on a show for you, but underneath the show there is something nasty going on at the same time. and we re going to get into those dilemmas, questions for journalists when they choose to interact with someone
and, you know, having watched matt s excellent documentary, the thing that strikes me is it s very much like a 13 year old boy s idea of what it means to be a man. a guy goes up and introduces us, my name is alpha wolf and how matt did not laugh at that point, but it s like so much stuff on the internet now where it is both ironic and not ironic in the sense that they re saying, i m a misogynist, you know, of course everyone calls me a misogynist, you know? and there s understood to be a performance there, but it is also serious at the same time. and that s something i think journalism really struggles to grapple with, is saying that someone is putting on a show for you, but underneath the show there is something nasty going on at the same time. and we re going to get into those dilemmas, questions for journalists when they choose to interact with someone like andrew tate. let s also bring in scott galloway, host of the biggest business podcast in the us, the prof g show, as well as be
going on at the same time. and we re going to get into those dilemmas, questions for journalists when they choose to interact with someone like andrew tate. let s also bring in scott galloway, host of the biggest business podcast in the us, the prof g show, as well as being host of pivot, many of you listening will know it, it s a hugely popular tech podcast. scott galloway, you re very welcome to the media show. thanks for your time today. thanks for having me. what lessons are you taking for the media from the story of andrew tate and the extent to which his content is consumed? and i think it s more - a spectacle than significant. the real learning is how to game the system. i and that is, he encourages people to put out thousands of videos - that go shorter andl shorter and shorter. and he s tapped into the same rage i machine that the algorithms love, i that both donald trump - and elon musk have tapped into. and that is the optimal piece i of content is something short, compellin