of sense and sort of reflects the idea of, let s test and learn along the way what business model works. and one part of the business strategy is to build a tv network and a product around one individual. to what degree do you think that points the direction of travel that increasingly individuals may be as important or even more important than brands? yes, i think we are seeing that. there s all these newsletters, the journalists themselves are becoming conduits of the news, they are stars, piers morgan is very well known in the states. he used to host a show on cnn. he s actually going to be broadcasting on fox nation, which is fox news streaming offering. they actually told me they don t consider fox nation a news streamer, it s a lifestyle network. so i think that s kind of interesting. this weekend, there is the white house correspondents dinner in washington, where news and the future of news will be discussed by the great
but rather experimented a bit with these kinds of streaming shows. i m not a big fan of piers morgan but i do think, in terms of the business strategy, it makes a lot of sense and sort of reflects the idea of, let s test and learn along the way what business model works. and one part of the business strategy is to build a tv network and a product around one individual. to what degree do you think that points the direction of travel that increasingly individuals may be as important or even more important than brands? yes, i think we are seeing that. there s all these newsletters, the journalists themselves are becoming conduits of the news, they are stars, piers morgan is very well known in the states. he used to host a show on cnn. he s actually going to be broadcasting on fox nation, which is fox news streaming offering. they actually told me they don t consider fox nation a news streamer, it s
traffics in controversy. and that helps him to cut through the noise onlinel and he ll be trying to drum up. as much controversy as he can. and some of those controversies just don t play out on tv. of course they re pushing out social media clips that there are also plugged into the sun newspaper and the new york post. so vivian, as we consider whether news broadcasters need to find a route away from linear, do you think this hybrid model that rupert murdoch and piers morgan have come up with could offer a blueprint for others? actually, yes, i think in fact, i wish in behalf of cnn+ they had maybe notjumped in with both feet for this nine figure investment into a full blown channel but rather experimented a bit with these kinds of streaming shows. i m not a big fan of piers morgan but i do think in terms of the business strategy, it makes a lot of sense and sort of reflects the idea of, let s test and learn along the way what the business model works. and one part of the business str
it makes a lot of sense and sort of reflects the idea of, let s test and learn along the way what business model works. and one part of the business strategy is to build a tv network and a product around one individual. to what degree do you think that points the direction of travel that increasingly individuals may be as important or even more important than brands? yes, i think we are seeing that. there s all these newsletters, the journalists themselves are becoming conduits of the news, they are stars, piers morgan s very well known in the states. he used to host a show on cnn. he s actually going to be broadcasting on fox nation which is fox news s streaming offering. they actually told me they don t consider fox nation a news streamer, it s a lifestyle network. so i think that s
through the noise onlinel and he ll be trying to drum up. as much controversy as he can. and some of those controversies just don t play out on tv come of course they re pushing out social media clips that there are also plugged into the sun newspaper and the new york post. so vivian, as we consider whether news broadcasters need to find a route a way from do you think this hybrid model that rupert murdoch and piers morgan have come up with could offer a blueprint for others? actually, yes, i think in fact, i wish in behalf of cnm plus they had maybe notjumped in with both feet for this nine figure investment into a full blown channel but rather experimented a bit with these kinds of streaming shows. i m not a big fan of piers morgan but i do think in terms of the business strategy, it makes a lot of sense and sort of reflects the idea of, let s test and learn along the way what the business model works.