Local media buyers and sellers are moving beyond age/sex demographics to use data that helps target advertising to customers or likely customers. Executives from NBCUniversal Television and Streaming, Disney Advertising, UM Worldwide and ICON International will discuss progress toward that aim in a TVNewsCheck Working Lunch Webinar Data, Attribution and Optimizing Spot TV […]
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Disney has dug itself a woke grave that they will never be able to climb out of.Oh, how far the Mouse has fallen. #BoycottDisney became the dominant campaign on social media