The gap that separates linear ratings and digital metrics is still nowhere close to being closed when it comes to spot TV, but increasingly TV station groups have quality information to share with clients when it comes to seeing how their buys are performing. That was the takeaway from last Thursday’s TVNewsCheck webinar, Data, Attribution […]
Local media buyers and sellers are moving beyond age/sex demographics to use data that helps target advertising to customers or likely customers. Executives from NBCUniversal Television and Streaming, Disney Advertising, UM Worldwide and ICON International will discuss progress toward that aim in a TVNewsCheck Working Lunch Webinar Data, Attribution and Optimizing Spot TV […]