Popeyes launches 1st loyalty program qsrweb.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from qsrweb.com Daily Mail and Mail on Sunday newspapers.
RBI chief marketing officer Fernando Machado resigns Machado has left the Burger King parent company after seven years with the company and is joining Activision Blizzard as chief marketing officer
Fernando Machado chief marketing officer for Burger King parent company Restaurant Brands International has resigned after seven years with the company, and is now headed to videogame holding company, Activision Blizzard on April 12, as first reported by Business Insider.
Global chief marketing officer for Popeyes, Paloma Azulay, will be promoted as RBI’s new global chief brand officer.
“It has been an amazing seven years at Restaurant Brands International,” Machado said in a media statement. “I am super proud of the team’s impact on the brands, especially Burger King, and work around sustainability, food quality, and diversity and inclusion. Restaurant Brands International now has a really strong marketing team, and I am confident they will continue to do great w
Global CMO Fernando Machado Departs From Restaurant Brands International forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
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Sean T. Smith for Ad Age
Fernando Machado, one of the nation’s most high-profile chief marketing officers whose work helped reignite momentum at Burger King and Popeyes, is leaving parent company Restaurant Brands International for an undisclosed position.
Machado, when asked where he is heading next, said he would reveal his next role “soon,” but declined to elaborate further.
Machado joined Burger King as head of brand marketing in 2014 after 18 years at Unilever. He was named Burger King’s chief marketing officer in 2017 and became global CMO of parent company Restaurant Brands International at the beginning of 2020.
“I am leaving RBI and hope to announce where I’m going soon,” Machado said in a statement to Ad Age. “It’s a great opportunity for me. It has been an amazing seven years at Restaurant Brands International. I am super proud of the team’s impact on the brands, especially Burger King, and work around sustainability, food quality, and di
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We need to talk about the chicken wars. If you’re tired of hearing about them, you’re going to have to take that up with (fast-dining) corporate.
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Between merch drops and URL feuds, it’s become one of the more surreal news phenomenons to emerge in an already surreal time. But when you peek beneath the pun-riddled surface, there are serious dimensions to consider.