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We need to talk about the chicken wars. If you’re tired of hearing about them, you’re going to have to take that up with (fast-dining) corporate.
If you haven’t heard about them, in summary: chicken is suddenly everywhere. From McDonald’s, Burger King, Taco Bell and Wendy’s to your airport terminal stand-by’s and self-described “modern burger stands”, almost every tier and genre of quick-service restaurant (QSR) and its cousin is on this year’s slate of hot new crispy chicken. There’s even a few unexpected contenders.
Between merch drops and URL feuds, it’s become one of the more surreal news phenomenons to emerge in an already surreal time. But when you peek beneath the pun-riddled surface, there are serious dimensions to consider.