CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.
To meet pent-up demand from the country’s post-pandemic reopening, the Singapore Business Federation (SBF) is hoping the government will ease foreign worker measures to provide “immediate” relief for businesses starved of labour, especially small and medium enterprises.
Mr Bruce Temkin, Head of the Qualtrics XM Institute, said, “Organisations in Singapore are risking more than 5 per cent of their sales because of poor customer experiences, demonstrating the need for enabling and empowering frontline teams to resolve issues in a timely and effective manner.”
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