To penetrate deeper into the households, Britannia Bel Foods is working on accessibility and affordability. It plans to come up with Rs 10 sachets and expand its distribution multifold in metro cities.
Best Media Info: In his new role, he will lead the company’s marketing function, including portfolio and brand strategy, activation and integrated communication, and innovation| Marketing News
Britannia Bel Foods has announced the appointment of Mustufa Arsiwalla as chief marketing officer. Arsiwalla will lead the marketing function to support the company’s ambitious growth plans with his business acumen and industry expertise.
The biscuits major plans to ride new segments such as croissants, cakes and dairy for greater growth, even as it builds on the strengths of its existing brands