Gaby Deimeke
Jen Glantz is an entrepreneur and founder of the company Bridesmaid for Hire.
She says studying your customer base is key before launching a side hustle or small business.
Use social media to engage with your target audience and ask for feedback on products and services.
One of the biggest mistakes people make when starting a side hustle is that they don t ever speak to their target audience until the moment they re ready to launch a business and try to sell a product or service.
I m guilty of making that same mistake.
When I started my company Bridesmaid for Hire six years ago, I created packages and services that I thought would be a hit with my potential audience of people who d want to hire a bridesmaid.
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Jen Glantz is an entrepreneur and founder of the company Bridesmaid for Hire.
She says having a short, strong elevator pitch is key to networking your small business successfully.
Start your pitch with what you do, detail who you do it for, and close with what makes you stand out.
When most people hear the term elevator pitch, they think they have at least 30 seconds, maybe more, to showcase who they are and what they do. But they re wrong.
When I first started my business, Bridesmaid for Hire, I d find myself gushing about what I do and all the services I offer. I even tossed in a few big accomplishments and business wins. But although what I do is unique and odd to some, even I couldn t hold people s attention after the first few sentences.