Gaby Deimeke
Jen Glantz is an entrepreneur and founder of the company Bridesmaid for Hire.
She says studying your customer base is key before launching a side hustle or small business.
Use social media to engage with your target audience and ask for feedback on products and services.
One of the biggest mistakes people make when starting a side hustle is that they don't ever speak to their target audience until the moment they're ready to launch a business and try to sell a product or service.
I'm guilty of making that same mistake.
When I started my company Bridesmaid for Hire six years ago, I created packages and services that I thought would be a hit with my potential audience of people who'd want to hire a bridesmaid.