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29-year-old best friend entrepreneurs want to reinvent plant-based meat with real animal fat: If you add fat, it makes it taste incredible

As a 29-year-old on his second startup, Brice Klein has perfected the working-until-late routine, often leaving the office at 8 p.m. or later. But as he’ll…

Brice kleinReaking news

The popping of the cheap-money bubble took plant-based meat with it: Worse-tasting products that aren t healthier than the real thing

“In an inflationary environment,” says Pitchbook analyst Alex Frederick, “it's challenging to get consumers to try new or more premium products.”

United statesSaba fazeliAlex frederickBrice kleinPaul westGood food instituteProject drawdownBeyond meatBig mac

29-year-old best friend entrepreneurs want to reinvent plant-based meat with real animal fat: If you add fat, it makes it taste incredible

As a 29-year-old on his second startup, Brice Klein has perfected the working-until-late routine, often leaving the office at 8 p.m. or later. But as he’ll…

Brice kleinReaking news

Plant-based meat startups are adding real animal fat to the mix: It didn t sizzle right, it didn t smell right

"Pork tastes different from beef and from chicken. None of them taste like coconut,” says the founder of one lab-grown-fat startup.

United kingdomSan franciscoUnited statesBrice kleinAlex frederickBecky selengutSaba fazeliLondon school of healthMission barnsHoxton farmsLos angeles based choppyCubiq foodsLondon schoolTropical medicineHoxton farm

Momentum Foods seeks to lure meat eaters with hybrid steak

Momentum Foods seeks to appeal to meat lovers by incorporating animal ingredients in its hybrid alternative-protein products.

Brice kleinSaba fazeliLos angelesMomentum foodBeyond meatPlenty unlimitedJust foodCarne asada

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