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Two family businesses: Left, Richard, Lara and Bryan Leibman of Frosch International; right, Jennifer Wilson-Buttigieg, Valerie Wilson, Kimberly Wilson Wetty and Brian Buttigeig of Valerie Wilson Travel.
Frosch International Travel has acquired Valerie Wilson Travel, a move that brings together two New York City-based agencies run by two generations of families that built their respective brands into multimillion-dollar travel businesses.
Frosch was No. 14 on Travel Weekly s 2020 Power List, with $2.4 billion in 2019 sales, and Valerie Wilson Travel was No. 36 with $325 million.
Frosch was founded in 1972; chairman Richard Leibman acquired the agency from the Frosch family in 1977. His children Bryan Leibman and Lara Leibman later joined Frosch; Bryan is now president and CEO, and Lara is executive vice president.