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Two family businesses: Left, Richard, Lara and Bryan Leibman of Frosch International; right, Jennifer Wilson-Buttigieg, Valerie Wilson, Kimberly Wilson Wetty and Brian Buttigeig of Valerie Wilson Travel.
Frosch International Travel has acquired Valerie Wilson Travel, a move that brings together two New York City-based agencies run by two generations of families that built their respective brands into multimillion-dollar travel businesses.
Frosch was No. 14 on Travel Weekly s 2020 Power List, with $2.4 billion in 2019 sales, and Valerie Wilson Travel was No. 36 with $325 million.
Frosch was founded in 1972; chairman Richard Leibman acquired the agency from the Frosch family in 1977. His children Bryan Leibman and Lara Leibman later joined Frosch; Bryan is now president and CEO, and Lara is executive vice president.
FROSCH Adds Growth Capital with Investment from EagleTree Capital
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NEW YORK, Feb. 2, 2021 /PRNewswire/ Frosch International Travel ( FROSCH ), a leading travel management company, today announced that EagleTree Capital ( EagleTree ) has made a substantial growth investment in the firm. The Leibman Family will continue to control FROSCH with Bryan Leibman as its President & CEO and EagleTree will hold a minority position. We are delighted that EagleTree s investment further reinforces our strong balance sheet so we can continue to pursue M&A, invest in our infrastructure, technology, and the core of our business as well as focus on our key customers (corporate, leisure, entertainment and groups) and independent contractors, said Leibman. We see tremendous opportunities in partnering with EagleTree, an investor that not only understands our goals, our culture, and our strategy, but also respects our commitment to indepen