Bacardi Adds Sparkle to This Holiday Season With a Festive Décor Set, Curated in Partnership With Social Studies
By
Staff
3 months ago
Complete with a styled tablescape, bar tools and cocktail recipes to make celebratory drinks, the Bacardi Holiday-At-Home Set is designed to elevate cocktail hour this season
CORAL GABLES, Fla.–(BUSINESS WIRE)–Bacardi has teamed up with Social Studies
to curate a festive décor kit to fuel the fun of creative cocktailing and table setting. A recent survey of over 2,000 Americans by the world’s largest privately-held spirits company revealed that people are craving connection this holiday season and want to transform their homes to make the holidays feel like more than the regular ‘Blursday’ that 2020 has been. The Bacardi Holiday-At-Home Set is perfectly designed to elevate ‘quaranteam’ gatherings or virtual get-togethers, allowing people to discover new cocktails or enjoy their favorite spirit in a creative drink, framed by a
‘Less Is More’: Bacardi Predicts 400% Growth in No and Low Alcohol in Next Four Years HAMILTON, Bermuda (Business Wire) Bacardi Limited, the world’s largest family-owned spirits company, is launching a new ‘mindful drinking’ campaign this January, designed to help retailers, bars and e-commerce partners tap into a sales opportunity worth a predicted $500m RSV by the end of 2024
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Bacardi portfolio of mindful drinking products (Photo: Business Wire)
Mindful drinking - the practice of being aware of why, how much and what alcohol we drink - is a cultural movement which has become incredibly popular this year. The concept covers everything from replacing alcohol with alcohol-free spirits, to enjoying longer, low alcohol drinks, as well as taking the time to ‘sip and savour’ cocktails made with the finest, natural ingredients.
Bacardi forecasts 400% growth in low-ABV sector by 2024 16th December, 2020 by Nicola Carruthers
Bermuda-based Bacardi expects the retail sales value of the no- and low-alcohol ‘spirits’ category in Western Europe to reach US$500 million over the next four years.
Bacardi’s Less is More campaign seeks to drive awareness of the firm’s no- and low-alcohol products
Bacardi, owner of brands such as Dewar’s Scotch whisky and Grey Goose vodka, made the prediction based on data from IWSR Drinks Market Analysis. The sector’s retail sales value in Western Europe was US$100m in 2020.
Bacardi said the mindful drinking movement continues to gain traction across the globe, particularly in Western Europe. The lockdowns and restrictions in 2020 due to the coronavirus pandemic have accelerated its growth, the firm noted.