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Functional beverage consumers more worried about health since COVID
New consumer research released by Kerry, the world’s leading taste and nutrition company, reveals that 65% of functional beverage consumers are more worried about their health since the start of the COVID-19 pandemic.
The whitepaper, Understanding Consumer Drivers in Beverages, examines the key health priorities that will drive the functional beverage market with 2,662 beverage consumers across the UK, Germany, Poland and Spain surveyed as part of the research. When asked about the health concerns that have become more important since the emergence of COVID-19, 59% of respondents cited immunity while 50% said mental health is now a priority. The research has also indicated that consumers prefer beverages with natural ingredients however, there is a high level of acceptance for fortification with 39% Europeans now placing more importance on fortification when it comes to their health.
New Kerry research says mind-body beverage benefits will drive demand nutraingredients.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nutraingredients.com Daily Mail and Mail on Sunday newspapers.
Beverage consumers increasingly health-conscious says research
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Research from Kerry has suggested beverage consumers are keen to look after their health more than ever before in the wake of the pandemic.
New consumer research has revealed that 65 percent of functional beverage consumers are more worried about their health since the start of the COVID-19 pandemic.
A whitepaper released by taste and nutrition company Kerry called Understanding Consumer Drivers in Beverages has examined the key health priorities that will drive the functional beverage market.
2,662 beverage consumers across the UK, Germany, Poland and Spain were surveyed as part of the research. When asked about the health concerns that have become more important since the emergence of COVID-19, 59 percent of respondents cited immunity while 50 percent said mental health is now a priority.
New consumer research carried out by Kerry, the world’s leading taste and nutrition company, reveals that 65% of functional beverage consumers are more worried about their health since the start of the COVID-19 pandemic.